I Am the Niche

Nov 27, 2023 | Art, Mouthy

If you’ve been a self-employed creative for any amount of time, you would have heard this advice over and over again:

‘In order to connect with your target audience, you must niche down’. The idea being that the more narrow your niche is, the clearer your messaging and marketing efforts are. And I get it. It seems like legit advice.

But also, at the same time, what if I don’t want to just design egg cups in specific shades of green for 14-16-year-olds living in a specific spot with specific likes? What if my magic is in being more messy than that? What if I follow my inspiration and intuition and MAKE ALL THE THINGS that feel aligned to my creative process, and let the things and my thoughts find the people.

What if I AM THE NICHE? I dunno, maybe I’m just talking crazy here, but I feel like HIYA CREATIVE is about me niching UP to my real damn self.

Marianne
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